An empirical examination of the effects of design elements of email newsletters on consumers’ email responses and their purchase

In this research, we empirically explore the effects of various design elements of email newsletters on consumers' email responses and their purchases. We capture the consumers' email responses using three metrics, namely email open, email click, and email reopen. We operationalize consumers' purchases as their spending on product items that are featured in email newsletters. Using a novel email marketing database, first, we model the influence of design elements of email newsletter on consumers' email responses at the individual consumer level. The email design elements constitute several email attributes, situational factors, and integrated marketing communication. Second, we quantify the effects of these three email responses, open, click, and reopen, on consumers' purchases. Our empirical results suggest a significant influence of email attributes, situational factors, and marketing communications on consumers' email responses. Furthermore, among open, click, and reopen, we find clicks tend to have the highest impact on consumers’ purchase, followed by email reopening and opening. However, email newsletters with higher opening probability are more effective in influencing purchases than those email newsletters with higher reopening probability. Furthermore, consumers who indulge in all three email responses, namely opening, clicking, and reopening, tend to purchase the most. Results from our study offer several critical insights for email marketing strategy helping managers improving the effectiveness of email campaigns by careful consideration for the design elements of email newsletters.     

Equally Weighted Strategic Allocation and Balanced Funds in Brazil

This article analyzes equally weighted strategic asset allocation portfolios in Brazil between 2004 and 2016 and shows that their average returns are not always statistically greater than those of balanced funds, with significance changing in sub-periods. Fixed-income portfolios frequently outperform balanced funds, whose active management underperforms their declared benchmark portfolios. Balanced funds underperformed probably because they deviated from their investment policy. Transaction costs and other rebalancing frequencies do not change the conclusions. Robustness tests indicate that this evidence is valid out-of-the-sample. Investors can mimic balanced-fund policy and possibly do better by means of indexing according to this policy.     

Is there a diversification “cost” of Shari’ah compliance? Empirical evidence from Malaysian equities

Islamic equity portfolios work with a smaller investment universe given the filtering of non-Shari’ah compliant stocks. It has been theoretically argued that this culminates in suboptimal portfolio diversification, which in turn adversely affects risk-adjusted returns. We offer empirical evidence that such a conceived portfolio diversification “penalty” is far from a foregone conclusion, at least empirically. Our results tend to indicate that Islamic portfolios are not invariably handicapped in terms of portfolio diversification. We also explored dimensions that may account for differences in the relative investment performance between Islamic and conventional portfolios, such as portfolio constraints, short selling and market conditions. We believe this paper is among the first to apply substantial empirical analysis specifically with respect to the portfolio diversification perspective on Islamic equity investments.     

Who benefits in a crisis? Evidence from hedge fund stock and option holdings

We use a unique data set of hedge fund long equity and equity option positions to investigate a significant lockup-related premium earned during the tech bubble (1999–2001) and financial crisis (2007–2009). Net fund flows are significantly greater among lockup funds during crisis and noncrisis periods. Managers of hedge funds with locked-up capital trade opportunistically against flow-motivated trades of non-lockup managers, consistent with a hypothesis of rent extraction in providing crisis era liquidity. The success of this opportunistic trading is concentrated during periods of high borrowing costs, in less liquid stock markets, and is enhanced by hedging in the equity option market.     

结构性减税与扩张政府支出的宏观经济效应

为了深入研究不同类型财政政策对宏观经济的影响效应，本文构建纳入异质性家庭和细化财税工具的新凯恩斯DSGE模型，并着重模拟分析了不同类型财政政策冲击对居民消费、私人投资、通胀率以及总产出水平的动态影响效应。研究结果表明，不同类型财税工具对宏观经济的冲击效果存在显著差异，对于税收政策，劳动收入税减税能够有助于提升消费水平和消费需求，并调节和完善消费结构；而对于政府支出政策，转移支付规模的扩张通过刺激家庭消费，引导消费内需有效提升，从而带动经济增长方式由投资驱动型向消费驱动型转变，进而推动经济高质量发展。     

颠覆性创新四阶段扩散过程模型

基于颠覆性创新、创新扩散、创新模糊前端等相关理论，从全流程角度创新性地构建了颠覆性创新四阶段扩散过程模型，包括颠覆性创意产生、颠覆性创新产品开发、侵蚀非主流市场、占据主流市场4个阶段，各阶段之间相互关联、循环往复，并受到技术、市场、政策、竞争等外部环境因素影响。选取液晶电视机和山寨手机作为高端和低端两个颠覆性创新典型案例，通过对其进行验证性分析，构建具体的高端与低端颠覆性创新四阶段扩散过程模型。     

Dual boundary spanning: Toward a typology of outside‐in open innovation in the Canadian context

The extant literature runs short in understanding openness of innovation regarding and the different pathways along which internal and external knowledge resources can be combined. This study proposes a unique typology for outside‐in innovations based on two distinct ways of boundary spanning: whether an innovation idea is created internally or externally and whether an innovation process relies on external knowledge resources. This yields four possible types of innovation, which represent the nuanced variation of outside‐in innovations. Using historical data from Canada for 1945–1980, this study unveils different implications of these innovation types for different levels of innovation novelty. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.     

State Capitalism Revisited: A Review of Emergent Forms and Developments

Even when the neoliberal ideology of the free market was more dominant than it now is, the state was involved in economic activities that could be undertaken by private firms. State capitalism takes increasingly diverse forms, including beyond direct, partial or even indirect ownership. This paper briefly reviews some of these forms without claiming to be exhaustive as the shape state capitalism takes differs widely across the institutionalized contexts of countries. We assess state capitalism using Polanyi’s double movement framework and argue that this framework needs adaptation to novel forms of state capitalism that include, e.g., state-owned multinationals and sovereign wealth funds.     

一站式实训工厂开放与运行模式研究与实践

论文以一站式实训工厂开放与运行模式为研究对象,从组织结构、实训内容、考核过程和方法、就业对接四个方面,选定某一群体专业学生进行了一站式实训工厂开放实践,取得了一定的效果,为今后的实训工厂开放工作提供参考。     

战术面向服务架构概念及相关技术

战术面向服务架构（TSOA）是实现战术云平台服务基础设施的重要支撑概念。由于战术环境的复杂性，目前对TSOA实施过程中面临问题和相关实现技术的总结还较少。为此，开展了针对TSOA的概念以及相关技术的研究。首先，从战术环境下的TSOA架构需求背景出发，介绍了TSOA架构的组成以及适应性特征；然后，通过分析战术环境下设备和网络等多方面存在的限制性因素，明确实施TSOA架构所面临的挑战以及需要解决的关键问题，并对实现过程中涉及的服务发现、消息传输机制、网络状态自适应等相关技术进行归纳；最后，对国内外的相关研究工作进行总结，期望对推动TSOA架构的具体实施提供一定参考。